 Jeff Cramp President + Creative Director back |
| Things you should know about me: The first thing I ever sold in advertising was for Subaru. My ad for new car franchises in the business opportunities section of the New York Times got thousands of responses and I thought this business was going to be easy. I've spent the last twenty-five years or so proving how wrong I was. One day towards the end of 1988, I was supervising a staff of 25 at a suburban Philadelphia agency. The clients were great, so was the work, but something was missing. I was winning awards left and right, but I wasn't happy. One day they put a computer on my desk. I started playing around with it and decided I could build a business with one. So I bought a Macintosh and quit. I've worked on all kinds of consumer and business to business brands. Sold Sealtest Ice Cream, Panasonic Shavers, Uni-ball Pens, Tylenol, Swanson foods, Xerox business software and many more that I can't remember. As long as they wanted good work, I enjoyed them all. I believe that everything is important -- from a TV spot to an envelope stuffer. The moment you stop caring you should find another career. I like to work with smart people and when I'm not, I make everyone around me miserable. I love good ideas. Even when they're not mine. I'm happily married to my best friend. I have a daughter who stole my heart the day she was born and has never given it back. |